Produktvideo Micro Lens COB

Screenshot 2024-03-05 165619

Produktvideo Micro Lens COB

 

Die BÜCHEL Micro Lens COB Rückleuchte ist eine innovative Fahrradbeleuchtung, die nicht nur für eine gute Sichtbarkeit im Dunkeln sorgt, sondern auch über eine Bremsanzeigefunktion verfügt. Diese erkennt, wenn der Radfahrer bremst, und leuchtet dann heller auf, um andere Verkehrsteilnehmer zu warnen. Damit erhöht die BÜCHEL Micro Lens COB Rückleuchte die Sicherheit beim Radfahren und reduziert das Risiko von Auffahrunfällen.

 

In unserem neuen Produktvideo auf YouTube wird gezeigt, wie die BÜCHEL Micro Lens COB Rückleuchte funktioniert, wie sie montiert wird und welche Vorteile sie bietet.

Neu im Team: David Meier, Produktdesigner

Neu im Team: David Meier, Produktdesigner

 

Wir freuen uns, David Meier als neuen Mitarbeiter im Bereich Design & Produktentwicklung für Fahrradteile und Zubehör begrüßen zu dürfen! Er ist ein erfahrener Industriedesigner und Produktentwickler, der schon seit Längerem als externer Dienstleister mit Büchel zusammenarbeitet, wie z.B. in den Bereichen Verpackungsdesign, Produktdesign und Messestandgestaltung.

 

David hat einen Bachelor-Abschluss in Industriedesign von der OTH Regensburg und einen Master-Abschluss in Industriedesign von der TU München. Er hat in verschiedenen Branchen als Industriedesigner und Produktentwickler gearbeitet, darunter Elektronik, Konsumgüter, Möbel sowie Fahrradteile und -zubehör. Er bringt somit ein breites Spektrum an Fachwissen und Kreativität mit, das er bei Büchel einsetzen wird.

 

Zu seinen Aufgaben bei Büchel gehören die Gestaltung und Entwicklung neuer Produkte im Fahrradbereich, die Entwicklung einer langfristigen Strategie für die Produktpalette von Büchel sowie die Koordination des gesamten Produktentwicklungsprozesses von der ersten Idee bis zum erfolgreichen Markteintritt.

 

David Meier lebt in Eichstätt (Bayern) mit seiner Frau und seinem zweijährigen Kind. Er ist begeisterter Radfahrer und freut sich darauf, ab 1. März seine Leidenschaft für das Fahrrad mit seiner beruflichen Tätigkeit zu verbinden.

Sehen wir uns in Taipei?

Sehen wir uns in Taipei?

 

Taipei Cycle Show 2024 – Wir stellen aus. Sie haben eine Idee für ein Fahrrad oder E-Bike und benötigen noch auf Ihr Projekt individuell abgestimmte Teile aus den Bereichen Beleuchtung, Speichen und Nippel, Felgen, Radschützer, Gepäckträger, Sättel, Griffe oder Kunststoffteile? Sie sind auch auf der Taipei Cycle Show?

 

Sprechen Sie uns an! Unsere Stand-Nr. ist M0203A. Wir freuen uns, mit Ihnen unsere individuellen Lösungen für Ihre Projekte zu erörtern.

German Design Award für Optical 150 FL

German Design Award für Optical 150 FL

 

Wir freuen uns riesig: Unser E-Bike Frontscheinwerfer „Optical 150 FL“ ist mit dem German Design Award 2024 ausgezeichnet worden! Überzeugen konnte dieses innovative Produkt durch sein markantes sechseckiges und gleichermaßen dezentes Gehäusedesign, das aus einem Mix aus Aluminium und Kunststoff gefertigt ist. 150 Lux liefert der Scheinwerfer mit einer speziell entwickelten optischen Linse, die für eine extrem gute Lichtverteilung sorgt, und der mit Fern- und Abblendlicht die Nacht zum Tag macht, ohne den Gegenverkehr zu blenden. Umgeschaltet wird bequem vom Lenker aus.

 

Der German Design Award ist ein Premiumpreis mit internationaler Strahlkraft und zählt branchenübergreifend zu den angesehensten Awards der Designlandschaft. Jährlich werden außerordentliche Einreichungen im Produktdesign, Kommunikationsdesign und der Architektur gekürt. Der German Design Award legt höchste Ansprüche an die Ermittlung seiner Preisträgerinnen und Preisträger. Vor diesem Hintergrund sind wir besonders stolz, diese Auszeichnung erhalten zu haben. Dazu betont Firmenchef Erhard Büchel: „Wir sehen uns mit dieser Auszeichnung in unserer Entwicklungsarbeit bestätigt, bei höchster Qualität und Funktionalität ein innovatives Design zu produzieren.“

 

Ausgelobt wird der German Design Award von der Stiftung „Rat für Formgebung“, die seit 1953 als weltweit führende Institution für Kommunikation und Wissenstransfer im Bereich Design, Marke und Innovation agiert. Mit internationalen Angeboten, Talentförderungen und Mitgliedschaften ist sie Teil der globalen Design-Community und trägt seit jeher dazu bei, Austausch und Netzwerke weltweit zu etablieren.

 

Zur Produktseite: Optical 150 E-Bike Frontscheinwerfer

Ahead 35/Z-Fire Micro

Ahead 35 / Z-Fire Micro

Ahead35
Ahead35_Bike

Description

 

The front headlight “Ahead 35” integrates perfectly into the look of sporty bikes. It looks like a discreet extension of the stem and is easily and quickly attached to the handlebar directly in front of it. Anyone who owns a road bike, gravel bike or (e-) mountain bike and likes the purist look of these bikes without luggage racks and mudguards will appreciate the advantages of the special design of the “Ahead 35”.

 

With this light, you can not only look good, but also see well. 35 lux and a light duration of up to 250 minutes ensure a safe journey home when the day has simply been too short.

 

The “Z-Fire Micro” rear light is optionally available with StopTech brake light function and has an integrated, powerful Z-reflector – for greater safety on the road.

Features

 

>> Luminosity switchable 35/10 Lux
>> Operating time up to 250 minutes
>> Display for charge level in the power switch
>> Li-Ion battery (680 mAh)
>> For handlebar diameter up to 35mm
>> Front reflector, removable
>> Approved for Germany

 

Matching rear light: Z-Fire Micro

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Z-Fire Micro

z-fire micro

Z-Fire Micro_web

Description

 

Small – smaller – Z-Fire Micro. A small, rechargeable rear light that is simply mounted on the seat post and meets all road safety requirements – that’s the Z-Fire Micro. The integrated reflector is so efficient that, despite its small size, it has the performance of a large-area reflector and is therefore Z-approved.

 

 

The Z-Fire Micro is optionally equipped with the intelligent “StopTech” brake indicator function, which makes cycling even safer. A deceleration sensor causes the LED to light up more brightly when the speed is reduced and thus clearly warns following road users. This technology is a joint development with the Fraunhofer Institute. By the way, it works like in a car: During the day, the rear light does not burn, only the brake indicator function is active. In the dark, at dusk or in subways, a brightness sensor then automatically activates the rear light.

Features

 

>> Operating time up to 450 minutes

>> Z-Reflector

>> USB-C charging socket

>> Li-Ion battery (300 mAh)

>> Optionally with StopTech intelligent brake display function and

>> Daylight function, sensor-controlled

>> Mounting on the seat post

>> Splash water protection to IP44 standard

>> H: 51 mm / W: 29 mm / D: 25 mm (without bracket)

>> Weight: 36g

>> Approved for Germany

 

Available individually or as a set with headlight: Ahead 35

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Optical 150

optical 150

Optical_150

Description

 

On the handlebar in front of the stem or under the eBike display? Or would you rather mount it classically on the fork? The “Optical 150 FL” front light can be mounted anywhere.

 

With its striking hexagonal yet discreet housing design, which is made of a mix of aluminum and plastic, it integrates into any modern eBike concept. The headlight delivers a full 150 lux, which turns night into day with high and low beam without dazzling oncoming traffic. Switching is convenient from the handlebars. For optimum light distribution provides an optical lens, which has given the lamp its name.

 

 

Features

 

>> High beam and low beam function

>> Switch for mounting on the handlebar

>> Luminosity150 Lux

>> E-Bike Version 9 – 48 V

>> Approved for Germany

 

Matching rear light: Edge StopTech

VersionArt.-Nr. OEMArt.-Nr. AM
Optical 150 Lux für E-Bike 9-48V, mit Lenker- und Gabelhalter51254750
Optical 150 Lux für E-Bike 9-48V, mit Lenkerhalter51254751
Optical 150 Lux für E-Bike 9-48V, mit Gabelhalter51254752

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A FAMILY BUSINESS – TWO GENERATIONS

A FAMILY BUSINESS – TWO GENERATIONS!

 

A warm welcome to Daria Büchel!

 

 

Many self-employed people worry about who will later take over the company they have built up with such dedication. At Büchel GmbH & Co. Fahrzeugteilefabrik KG has now taken the step to the next generation with the eldest daughter of the four Büchel children. Welcome, Daria Büchel!

 

This makes Büchel one of the few large European bicycle accessory suppliers that can rely on the third generation of the Büchel family. A family bond, in other words. It is not unusual for two generations to work together in one company. For this cooperation to work, stumbling blocks often have to be cleared out of the way and rules of mutual demarcation taken into account. This interview reveals how this was solved in our case:

Question:

Ms. Büchel, joining your father’s company after your studies was not a matter of course for you, how did the current decision come about?

 

Daria Büchel:

For me, it really wasn’t a matter of course, even though my father had wanted me to do it for some time. I wanted to gain my own experience and try things out. Among other things, I studied abroad and worked at Google for seven years after university – and initially didn’t want to join the company at all. But after those seven years, the time came for something new – I wanted to take on more responsibility and really make a difference. Joining the family business can be an incredible opportunity, which I was very grateful for. At the same time, my father’s age meant that it was time for me to make a decision anyway.

 

Question:

And what helped you to make this decision?

 

Daria Büchel:

My father and I sat down together, I clarified my wishes in a personal coaching session, tied my entry into the company to a few conditions and discussed these with my father with the support of a mediator.

 

An important point for me was to be able to try out working in the company and not to make a decision now for the rest of my life. Especially in a family business, as a potential successor you have the feeling that it has to work now and forever – otherwise you’ve failed. That puts a lot of pressure on the decision. The motto “forever and ever” is no longer appropriate. Today, nobody makes a decision for their entire life – neither at work nor in their private life. Becoming a little more open to other models at this point would certainly lead some of the next generation to decide to join the company sooner. This “lifelong” attitude certainly prevents many from doing so.

 

Something can always happen, life situations change – it helped me to think about and verbalize this from the start. That’s what we do now: We regularly check how things are going and how things are progressing. I’m really enjoying it at the moment and I’m looking forward to getting even deeper into it.

 

Question:

Mr. Büchel, when you joined the company after the death of your father Karl Büchel in 1976, there was no question at all about your role or your commitment. You had to act comprehensively in all areas. It’s different with your daughter Daria: what role does she play in the company?

 

Erhard Büchel:

For the time being, we have agreed on the areas of strategy, sustainability and digitalization. And, of course, my daughter’s commitment is significant in light of her many years of experience at Google in sales via the new media, i.e. the Internet.

 

Question:

And a supplementary question: if the next generation is to manage the company in the medium and long term, do you think this needs to be communicated to employees from the outset?

 

Erhard Büchel:

Whether my daughter is a shareholder or not doesn’t matter for the time being. She is a member of the holding company, which takes some of the pressure off me and I’m looking forward to her fresh, new ideas – we’re pretty outdated in places.

 

Question:

Ms. Büchel, what specific tasks will you be taking on?

 

Daria Büchel:

Looking after and building up my own areas was important to me right from the start. Of course, I try to learn as much as possible from my father – he has an incredible wealth of experience and knowledge. The bicycle industry is also new to me. But I didn’t do something else successfully for so many years for nothing, so I want to contribute my expertise. What that means in detail is currently being worked out. I will be taking on a number of tasks in sales and building up completely new areas with the topics of sustainability and digitalization. I am currently working my way through all departments and defining various objectives and measures with a view to the potential for digitalization. There are definitely some processes that can be simplified through automation, for example, and artificial intelligence still has a lot of exciting potential to make our work easier.

 

When it comes to sustainability, I am also starting with fundamental analyses of the status quo and a lot of further training. Together with our team, I want to develop a strategy with clear areas of action that will actively move us towards Net Zero. These are all big tasks – but many small steps and the support of the team will make it easier to tackle them.

 

Question:

It is helpful if the next generation not only has the necessary specialist knowledge thanks to their studies, but has already proven themselves in a company for several years. What experience have you gained so far?

 

Daria Büchel:

At Google, I worked in Sales and Marketing, most recently as Industry Manager. As the main strategic contact, I looked after large multinational clients from the consumer goods industry and advised them on their activities with Google, also beyond online marketing. From this time, I learned how digital companies work. And medium-sized or manufacturing companies can also learn from this. It’s about the way we work – transparency, clear objectives and communication within the team.

 

Tech companies work with rapid prototyping, among other things – they can quickly test how things are going and then react immediately. To my amazement, I have found that this is already working in our company. The team moves quickly. Instead of planning everything through first, feedback is obtained quickly and this gives us a big advantage over the competition. It reminds me of the way tech companies work.

 

Erhard Büchel:

We have short decision-making processes; before the other companies have discussed the order, we have already delivered it.

 

Daria Büchel:

… certainly some work could be done on the structures to gain efficiencies …

 

Erhard Büchel:

Structures make you slow.

 

Daria Büchel:

Not always.

 

Erhard Büchel:

Not always, it’s a bit chaotic for us at times, but it’s quite clear that we need a third of the time that large companies in our sector need to implement the project.

 

Question:

Time and again, we read that there are often discussions about salary when the next generation joins the company. While young company successors today can often boast top grades from university, attractive internships and interesting professional experience, as is the case with you, the older generation is reluctant to pay an appropriate salary at the beginning until the “offspring” has proven themselves in the company. Mr. Büchel, what is your opinion on this?

 

Erhard Büchel:

We have come to a good agreement. There are also opportunities for “friendly” design within the company.

 

Question:

Many owners give their children less important tasks at the beginning or keep talking them into their area of responsibility. How do you handle this, Mr. Büchel?

 

Erhard Büchel:

Daria is an authorized signatory in the industrial holding company.

 

Daria Büchel:

I’m not the junior managing director, both sides are looking at the collaboration. Of course, everyone wants it to last forever, but neither of us knows that. We look at whether this professional model works and the area of responsibility is then defined when we say that it fits.

 

Erhard Büchel:

Well, our Chinese partners are already calling my daughter “small boss”. And anyway, it’s all “peace, joy and pancakes” at the moment.

 

Daria Büchel:

We are currently working side by side. However, I also have a thick head and if I want to achieve something in an area that I know a lot about, then we will come to an agreement. After all, I have 34 years of experience in dealing with my father.

 

Question:

Ms. Büchel, you live in Fulda, where the Büchel headquarters are located, and in Berlin. One major challenge is certainly the fact that you see each other every day at work, discuss things and perhaps even have the occasional argument. Is there a danger of taking these “problems” from work into the private sphere?

 

Daria Büchel:

The company keeps me busy seven days a week, 24 hours a day. I talk about it with friends, I dream about it, sometimes I want to talk about it with my father in the evening. Sometimes that works, but sometimes he says he’d rather talk about his last visit to a restaurant.

 

Question:

Bringing new momentum, new ideas and the necessary potential for change into the company is certainly expected of you, Ms. Büchel. In your opinion, what is the best way to achieve this?

 

Daria Büchel:

I have noticed that employees are keen to embrace change. Of course, there are employees at production sites or at head office who have been working with their system for a long time. Here it is important to take the time to explain and not give them the feeling that they are being left alone. I’m really keen to get the ball rolling on how we can work better together internally, including on a cloud basis, and working from home can also make things easier. It can all be implemented, I have already worked with many solutions. At the end of the day, it would be a mistake not to invest enough time and patience. All changes for the future stand or fall on whether the employees go along with them.

 

Question:

Mr. Büchel, where do you see yourself in ten years’ time?

Erhard Büchel:

I very much hope that the company will continue as a family business. Economic development is fluid, ten years ago I would never have thought that we would be producing parts for agriculture, among other things. You just have to make sure that you take opportunities with you. And I personally will stay involved for as long as I enjoy it.

 

And this same question addressed to you?

 

Daria Büchel:

I’ve said goodbye to making ten-year plans, at least in my private life.

 

My father is right, we should become a modern, digital company and thus increase our attractiveness as an employer, while maintaining openness and flexibility.

 

Question:

Could your siblings also join the company?

 

Daria Büchel:

I would be happy if my siblings would work with me, they are cool and very intelligent. But they should really decide for themselves. For me, it was ideal to decide entirely of my own free will. And I would never want to take that away from them. And my father should leave the decision up to them.

 

Erhard Büchel:

I won’t interfere, they will do it as they see fit.

Zurück zur Übersicht
Wittkop Katalog Titel von 1923

125 years of WITTKOP

Wittkop Katalog Titel von 1923
Wittkop Katalog Titel von 1923

125 years of WITTKOP

 

Büchel subsidiary now the largest German saddle manufacturer

 

The eventful history of the saddle manufacturer Wittkop began on May 11, 1898. Despite two world wars and economic bottlenecks, the company has always managed to make Wittkop products world-famous and commercially successful. Pioneering product innovations and far-sighted minds at the head of the company, which has been part of the Büchel Group since 1986 and is now successfully managed as an independent limited company by Hans-Michael Greifenegg, have contributed to this. This year, Wittkop is celebrating its 125th anniversary.

 

 

Milestones in history

 

On May 11, 1898, the company Wittkop & Co. was entered in the commercial register of the district court of Bielefeld. The partners were Franz Wittkop and Fritz Luce. Even in the early years, the owners ensured that the company soon “outgrew its infancy” and by the turn of the century, Wittkop enjoyed the best reputation for high-quality bicycle saddles far beyond the borders of the country.

 

A particular milestone for further economic development was the appointment of Richard Ziegler, initially as an authorized signatory, later becoming sole owner. This businessman was particularly interested in international business. Numerous trips abroad laid the foundations for the global significance that the company acquired over the years and still enjoys today.

 

 

Inclusion of children’s scooters in the product portfolio

 

In 1929, children’s scooters were added to the product portfolio alongside the production of saddles, bags and leather goods. By the time the co-founder and namesake of the company, Franz Wittkop, died in 1934, the company was already one of the most important producers in the two-wheeler parts industry. Wittkop products were a byword for quality all over the world.

 

 

Groundbreaking innovation: the swinging saddle

 

On the economic timeline, the year 1955 is particularly noteworthy: Production exceeded one million saddles for the first time. Under the leadership of Dieter Orf, innovative products such as the rocker scooter and the pioneering swinging saddle, later renamed the “Medicus saddle”, were established on the market.

 

In the following years, a saddle with a plastic base frame was produced. However, even this innovation did not significantly improve the economic situation. The then owners, the König family and managing director Heinrich Orf, were unable to run the company at break-even. They were partly responsible for some “unfortunate” decisions.

 

 

Continued operation by the Büchel Group after economic difficulties

 

As a result, the company ran into financial difficulties in 1986 and was acquired by Erhard Büchel and Hugo Görner out of insolvency. The production site was relocated to Bad Salzuflen and in 1990 the Möve saddle factory from Mühlhausen/Thuringia was also acquired. From then on, production took place at this location. After Hugo Görner left the company, Wittkop was integrated into the Büchel Group and production was relocated to Zella-Mehlis, another Büchel site. Despite all these efforts, the sales situation was difficult up to this point. A decisive turning point came in 2003 with the contact to Hans Michael Greifenegg, a native and convinced South Tyrolean – a proven saddle specialist.

 

 

Hans-Michael Greifenegg becomes Wittkop Managing Director

 

A breath of fresh air has now entered the company: Wittkop was spun off as an independent GmbH. Hans-Michael Greifenegg, who also took over shares in the company, is still the managing director responsible for the entire saddle range, which he has continuously built up in Germany and Italy. Due to the Büchel Group’s connection to China, the majority of the saddles developed are also manufactured in Tianjin. Production of the high-end line remains in Germany and Italy. This package of measures enabled Wittkop to get back on the road to success and the company has been able to establish itself as the largest German saddle manufacturer on the market to this day. A large number of patents and utility models demonstrate Wittkop’s regained innovative strength.

 

 

Continuous expansion of the product line: bicycle grips and handlebar tape

 

The product line has been expanded to take account of changes in the market, such as the triumph of the pedelec: since 2022, high-quality bicycle grips developed in-house have been manufactured in Barchfeld, and the range also includes bicycle pedals and handlebar tape for racing bikes. Wittkop thus offers a solution for all three points of contact between cyclists and their equipment, namely the handlebars, saddle and pedals. In addition, bicycle mirrors that can be combined with bicycle grips have been added to the range this year. 125 years after its foundation, Wittkop is well positioned to meet the challenges of the market in the future.

 

Interview

 

with Wittkop Managing Director Hans-Michael Greifenegg: “Using synergies – recognizing trends early”

 

Even though business was not satisfactory when you joined Wittkop as Managing Director, you decided to take on this role. What prompted you to do so?

 

Taking on the challenge of reviving the oldest German saddle brand was largely driven by the confidence of Mr. Büchel and his team.

 

What were your first measures to get Wittkop back on the road to success?

 

The product range was to be renewed, with innovative products at the time. It was always important to us to keep the Wittkop brand in the foreground and to continue the tradition. It was an honor to work with the former team and to integrate their innovative spirit into the new product lines.

 

In your opinion, what are the factors behind Wittkop’s current success?

 

The decision to work with products that were intended for a wide audience or area of application. Over the years, very well-known and popular saddle lines have developed as a result. The consistency of not changing the graphic elements, even for new models, has also paid off. This has increased the brand’s recognition value.

 

How do you manage to keep the competition at bay in this market segment?

 

Through innovation and market proximity, i.e. the ability to recognize the requirements of end consumers one or two years in advance. We also make use of the synergies within our group of companies, such as the existing expertise in plastics production and the international sales organization, which enables us to identify emerging trends at an early stage.

 

Is a further expansion of the product line conceivable?

 

Absolutely, cycling itself has changed a lot in recent years and we are faced with new challenges. Integration and communication of bike parts is now the focus.

Stellenangebot E-Commerce Manager

Du bist auf der Suche nach einer spannenden beruflichen Herausforderung im E-Commerce-Bereich und möchtest aktiv dazu beitragen, den Erfolg eines der stark wachsenden Unternehmen im Sportsektor auf Amazon weiter auszubauen? Dann haben wir bei Büchel genau das Richtige für Dich! Für unser E-Commerce-Team suchen wir eine/n ambitionierte/n und erfahrene/n

 

E-Commerce Manager/in (w/m/d) in der Fahrradbranche

 

der/die unser Team bereichert und unsere Online-Vertriebsstrategie auf das nächste Level hebt.

 

 

Wir sind nicht nur E-Commerce Händler, sondern auch Produzent. Als einer der größten Fahrradteilehersteller Deutschlands sind wir seit über 100 Jahren erfolgreich am Markt vertreten. Unser breites Portfolio an innovativen Produkten, ob Beleuchtung oder Sattel, findet sich auf den meisten Fahrrädern wieder. Wir sind stolz darauf, mit einigen der weltweit bekanntesten Fahrradmarken zusammenzuarbeiten und beliefern internationale Größen in der Fahrradindustrie. Gleichzeitig sind wir auch dem Endkunden durch unsere eigenen Marken wie Büchel, Wittkop oder Vuelta bekannt und wollen diese auch digital weiter ausbauen.

 

Unser Team besteht aus ca. 300 engagierten Mitarbeitenden an fünf Standorten in Deutschland. Mit weiteren drei Standorten in Asien sind wir international aufgestellt und vereinen ein starkes Know-how. Bei Büchel schätzen wir die Can-Do Mentalität – wir lieben Herausforderungen und gehen sie mit Leidenschaft an. Sowohl die Fahrradindustrie als auch unser Unternehmen befinden sich im Wandel, und du wirst die Möglichkeit haben, diesen mitzugestalten. Bewirb dich jetzt und werde Teil unseres Teams!

 

 

Deine Aufgaben:

 

• Gestaltung unserer gesamtheitlichen E-Commerce Strategie und strategischer Ausbau weiterer digitaler Verkaufskanäle, um unsere Online-Präsenz und den Absatz unserer Produkte zu steigern.
• Sourcing neuer Artikel und laufende Beobachtung unseres Sortiments, um vielversprechende Chancen zu erkennen und zu nutzen, die unser Produktangebot optimal ergänzen.
• Gestaltung und erfolgreicher Launch neuer Produkte auf Amazon, einschließlich strategischer Platzierung, Keyword-Optimierung und nachhaltiger Verkaufsförderung.
• Kontinuierliche Überwachung der Performance unserer Produkte und Tracking der Ergebnisse, um datenbasierte Erkenntnisse zu gewinnen und gezielte Maßnahmen abzuleiten.
• Konzeption und Umsetzung von Deals, Sonderangeboten und attraktiven Rabattaktionen, um den Absatz unserer Produkte gezielt zu fördern.
• Aktive Optimierung der Produktlistings und Advertising Kampagnen in Zusammenarbeit mit unseren Agenturpartnern, um eine ansprechende Präsentation sicherzustellen und die Benutzererfahrung für Kunden auf der Amazon-Plattform zu maximieren.
• Engagierte Umsetzung der PAN EU Expansion für bestehende Produkte, indem Du gezielt unsere Präsenz auf unterschiedlichen europäischen Marktplätzen ausbaust.
• Disposition der Online Artikel mit Hilfe von Tools wie VentoryOne.
• Übernahme verschiedenster Aufgaben im Zusammenhang mit dem Amazon Marketplace, um einen reibungslosen Ablauf unserer E-Commerce-Aktivitäten sicherzustellen und kontinuierlich zu optimieren.

 

 

Dein Profil:

 

• Du verfügst über eine abgeschlossene Ausbildung oder ein Studium im Bereich E-Commerce, Marketing oder eine vergleichbare Qualifikation.
• Du verfügst über mehrjährige Berufserfahrung im E-Commerce, idealerweise im Management von Amazon-Accounts.
• Du bist versiert in der Optimierung von Produktlistings, Keyword-Strategien, PPC und Conversion-Optimierung.
• Eine analytische Denkweise, Zahlenaffinität und die Fähigkeit zur Ableitung von strategischen Maßnahmen sind Deine Stärken.
• Du beherrschst gängige E-Commerce-Tools und Plattformen sowie MS-Office-Anwendungen.
• Eigeninitiative, Teamgeist und eine hohe Affinität für Online-Marketing runden Dein Profil ab.
• Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift sind erforderlich.

 

 

Unser Angebot:

 

• Eine spannende und abwechslungsreiche Tätigkeit in einem hochdynamischen Umfeld, das Raum für Eigeninitiative und die Möglichkeit bietet, eigene Ideen kreativ einzubringen.
• Ein sicherer Arbeitsplatz: Als Teil unseres inhabergeführten Unternehmens kannst Du Dich auf einen sicheren Arbeitsplatz verlassen und wirst Teil einer familiären Arbeitskultur.
• Teamgeist: Dich erwartet ein freundliches und kollegiales Arbeitsumfeld, in dem Zusammenhalt und Teamgeist großgeschrieben werden.
• Weiterbildung: Wir unterstützen Deine persönliche und berufliche Entwicklung durch vielfältige Weiterbildungsmöglichkeiten, damit Du Dein Potenzial voll ausschöpfen kannst.
• Homeoffice: Wir bieten flexible Arbeitszeiten und die Option zum Homeoffice, um deine Work-Life-Balance optimal zu gestalten.
• Bike-Leasing: Du hast die Möglichkeit, ein Bike-Leasing in Anspruch zu nehmen, um umweltfreundlich und aktiv zur Arbeit zu pendeln.
• Team Events: Bei regelmäßigen Team-Events und Veranstaltungen feiern wir gemeinsam Erfolge und stärken den Teamgeist.

 

 

Bewirb Dich jetzt und werde Teil unseres E-Commerce Teams! Sende uns Deine vollständigen Bewerbungsunterlagen (Anschreiben, Lebenslauf, Zeugnisse) unter Angabe Deiner Gehaltsvorstellungen und des frühestmöglichen Eintrittstermins per E-Mail an hr@buechel-online.com.

 

Wir freuen uns darauf, Dich kennenzulernen und gemeinsam weiter zu wachsen!

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